GUESS EUROPE x IGLU-DORF
Fashion meets winter wonderland: Together with GUESS, the Iglu-Dorf Zermatt has created a special experience that combines fashion, lifestyle, and alpine magic.
In the specially designed GUESS-Igloo with a view of the Matterhorn, visitors experienced fashion in a whole new dimension: from exclusive outfits and matching decorations to special events and luxurious details in the rooms.
The igloo experience with GUESS
The highlight of the collaboration: an artistically designed GUESS-Igloo with wooden windows, a photo point, and a direct view of the Matterhorn. Visitors experienced a GUESS fashion show on seven screens. The experience was complemented by real outfits, which were displayed and admired in a niche in the igloo. Five items of clothing were hung on a wooden rod and secured with a chain and lock. In addition, watches, sunglasses, and bags were frozen and displayed in the first year.
In the igloo restaurant, GUESS wool blankets and candles created a warm, stylish atmosphere. The rooms were also furnished accordingly: blankets and pillows from GUESS made every night a luxurious experience. Guests in the suites also received an exclusive gift bag with high-quality accessories.
On the terrace, guests could relax in GUESS deck chairs and enjoy the view between decorative wooden barrels.
Events & Highlights
A special highlight was the influencer meet-up: guests enjoyed a three-course meal during dinner in the decorated kota with a fireplace. Outfits from GUESS, some from the GUESS-Igloo exhibition, were worn for photo shoots and videos. This created an inspiring combination of fashion, winter nature, and community.
Behind the scenes
The GUESS-Igloo, with a diameter of 4 meters, was constructed in just five days. It is a combination of creativity, craftsmanship, and attention to detail.
Outlook for the next season
In the 2025/26 season, the GUESS collaboration will take place at the Iglu-Dorf Gstaad with a complete new immersive and custom made GUESS-Igloo .
Interested in a brand partnership?
If you are also interested in a creative partnership and would like to bring your brand to life in an extraordinary setting, we look forward to hearing from you.